The power of reggae to reach every generation and culture, its links to diversity, empowerment, and a simple good feeling—as well as its influences on minds, musical tastes, food, clothing, hairstyles, and lifestyles, and other music genres such as pop, hip hop, and grime, inspired the birth of Jamarado. The brainchild of Karen Proctor, Jamarado, celebrates reggae’s influence. The highly innovative app integrates reggae music with our everyday lifestyles. The app is loaded with the immersive reggae experience, highlighting festivals and concerts across the globe—discovering food, fashion, vinyl, hotels, and more.
Seeking to consolidate its position in the market and engage in aggressive global user acquisition, the Company pursued an investment of £1,5M, commissioning PBS to write its Business Plan and Investment Pitch Deck.
